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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">ekip</journal-id><journal-title-group><journal-title xml:lang="ru">Экология и промышленность России</journal-title><trans-title-group xml:lang="en"><trans-title>Ecology and Industry of Russia</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1816-0395</issn><issn pub-type="epub">2413-6042</issn><publisher><publisher-name>ООО "Калвис"</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.18412/1816-0395-2021-1-60-64</article-id><article-id custom-type="elpub" pub-id-type="custom">ekip-1713</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>АНАЛИЗ. МЕТОДИКИ. ПРОГНОЗЫ</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>ANALYSIS. METHODS. PROGNOSIS</subject></subj-group></article-categories><title-group><article-title>"Зомби-экономика" и биоразнообразие планеты</article-title><trans-title-group xml:lang="en"><trans-title>"Zombie economics" and Biodiversity of the Planet</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Кальнер</surname><given-names>В.Д.</given-names></name><name name-style="western" xml:lang="en"><surname>Kal’ner</surname><given-names>V.D.</given-names></name></name-alternatives><bio xml:lang="ru"><p>д-р техн. наук, профессор, гл. редактор</p></bio><bio xml:lang="en"><p>Dr. Sci. (Eng.), Professor, Editor-in-Chief</p></bio><email xlink:type="simple">podpiska@kalvis.ru</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>журнал «Экология и промышленность России»</institution><country>Россия</country></aff><aff xml:lang="en"><institution>journal "Ecology and Industry of Russia"</institution><country>Russian Federation</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2021</year></pub-date><pub-date pub-type="epub"><day>20</day><month>01</month><year>2021</year></pub-date><volume>25</volume><issue>1</issue><fpage>60</fpage><lpage>64</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; ООО "Калвис", 2021</copyright-statement><copyright-year>2021</copyright-year><copyright-holder xml:lang="ru">ООО "Калвис"</copyright-holder><copyright-holder xml:lang="en">ООО "Калвис"</copyright-holder><license xlink:href="https://www.ecology-kalvis.ru/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://www.ecology-kalvis.ru/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://www.ecology-kalvis.ru/jour/article/view/1713">https://www.ecology-kalvis.ru/jour/article/view/1713</self-uri><abstract><p>Представлен обобщенный анализ используемого в социальной практике экологических движений понятия "биоразнообразия". Высказана позиция о крайне узкой трактовке и восприятии в обществе преимущественно коммерческих и политических целей, используя методологию "зомби-экономики" современного миропорядка. Оценены публичные данные о потерях биоразнообразия за последние полвека и необходимость коррекции их восприятия с учетом других источников. Высказана необходимость формирования расширенного понимания биоразнообразия на планете в доступной для каждого жителя форме в пределах окружающей его природной среды в процессе труда и быта. Предлагается ее использовать в рамках программ экологического образования и формирования экологической культуры у населения.</p></abstract><trans-abstract xml:lang="en"><p>A generalized analysis of the concept of "biodiversity" used in social practice of ecological movements is presented. The position is expressed about an extremely narrow interpretation and perception in society of mainly commercial and political goals, using the methodology of the "zombie economics" of the modern world order. Public data on biodiversity loss over the past half century and the need to correct their perception taking into account other sources have been assessed. The need was expressed to form an expanded understanding of biodiversity on the planet in a form accessible to every inhabitant within the limits of his natural environment in the process of work and life. It is proposed to use it within the framework of environmental education programs and the formation of environmental culture among the population.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>биосфера</kwd><kwd>зомби-экономика</kwd><kwd>биоразнообразие</kwd><kwd>экология</kwd></kwd-group><kwd-group xml:lang="en"><kwd>biosphere</kwd><kwd>zombie economics</kwd><kwd>biodiversity</kwd><kwd>ecology</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title></ref-list><fn-group><fn fn-type="conflict"><p>The authors declare that there are no conflicts of interest present.</p></fn></fn-group></back></article>
